Course Sales Page + emails for How to be a VA
Client | Claire Goodridge Coulson from Godmother of Growth
When I read Claire’s enquiry I liked her immediately, she has even more sass than me! Claire is a systems and productivity strategist for creative entrepreneurs that struggles to find great VA’s to recommend to her clients — so she’s launching a course to help people become take-charge VA’s!
Service | Damn Sexy Sales Copy + Emails
I wrote a sales page and 3 sales emails that conveyed Claire’s kickass personality and showed she cares about her clients’ success. However, her copy makes it clear she’s not for everyone and that’s a good thing.
My take | 🤬😥⚡️
Honesty matters to me, so I will be honest here, this sales page was a STRUGGLE to write.
I normally start at the top and “just write” (yes that explanation sucks but I’m unsure how to explain the magic at this points), but with this one I tinkered. I sat moving sections, scratching lines, replacing and rewriting whole paragraphs.
There were 2 really hard-hitting stories that I pulled from her prep work, however when I tried to implement them both into the sales copy, they competed with each other instead of supporting the page…
“Kill your darlings, kill your darlings, even when it breaks your egocentric little scribbler's heart, kill your darlings.”
- Stephen King in On Writing
I outsmarted Stephen King.
I took the offending part that I adored because it spoke to her motivation for creating this course, and turned it into an email.
Suddenly, I could let go of my stubbornness trying to squeeze it in somewhere, anywhere, because it’s just so good it needs to be somewhere!!!! and crack on.
Once I sorted out the sales page, the emails where a breeze.
REsults | Clear, fast and great value
While I’m typing this up the sales page hasn’t launched yet, but I’m sure it’ll be good when it does! Here’s what Claire had to say about the whole experience:
“Sandra gets the damned thing written in lightning speed! She nailed my voice and I am good to go with only minimal edits. The whole experience was brilliant - clear, fast and great value!”
